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Kantar Worldpanel has a team of 3,500 people and services covering 60 countries with direct ownership or through partners. They work in fields such as fast-moving consumer goods , impulse products, beauty and personal care , fashion , baby, telecommunications and entertainment.
Kantar Group Ltd. is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour,design strategy and public opinion.
Kantar TNS is a global market research and market information group with offices in over 80 countries. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index , the firm was acquired by WPP Group for £1.6 billion in October 2008, when it became part of WPP's Kantar Group.
Kantar Worldpanel cited Lucky Me! in their 2014 Brand Footprint Report as the most chosen and purchased consumer brand in the Philippines, reaching almost all Filipino households. [ 2 ] On July 8, 2022, multiple countries in Europe as well as Taiwan issued health warnings regarding Lucky Me! products due to the reported presence of ethylene ...
Relaunched in 2013, Tesco Finest is the retailer's most premium range of private label products. From this it can be seen that Tesco has experienced success with this area of the market and according to Kantar Worldpanel, Tesco Finest range "is now the fastest growing premium brand in the market". [6]
[6] [116] [117] The release and sale of the iPhone 5 has also slowed down the growth of Android according to market share reports released by Kantar Worldpanel ComTech. [118] During the first 16 days after the phone's initial release it comprised over 20% of all phones sold in that period. [119]
According to a 2015 report by market research company Kantar Worldpanel, Colgate was the only brand in the world purchased by more than half of all households. [8] Colgate had a global market penetration of 67.7% and a global market share of 45%. [9]
Kantar IMRB (formerly IMRB International) is a market research, survey and business consultancy firm. It is headquartered in Mumbai , India and has operations in over 15 countries. IMRB is a part of the Kantar Group , WPP ’s research, insights, and consultancy network.