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The unique aspect of promotional merchandise is that on most occasions the product is printed with the logo, or brand, of a corporate organization. The actual manufacturers rarely have the set up to actually print the item. Promotional merchandise distributor companies are experts in artwork and printing processes.
In reaction, the company focused on this removing all non-personalized gifts and the motto was changed from Great Unexpected Gifts" to "The Place for Personalized Gifts." Research also showed their typical patrons were women who viewed themselves as unique gift givers. This moved the company to make stores warm and less masculine.
The small business launched its website the same year and fulfilled online orders out of the back of the shop. The space has expanded over the years from 500 square feet to 2,500 square feet.
Snappy Gifts was founded in 2015 by Dvir Cohen and Hani Goldstein in San Francisco and later moved its headquarters to New York.Initially, the company raised 1.6 million dollars and started off focusing on "personal client gifting" but in 2017 shifted its business model to corporate gifting while offering an enterprise version of its platform.
[10] [11] [12] In 2015, the company acquired ArtisanGilt, an e-commerce portal for ethnic wear and fashion jewellery. [13] In 2017, the company launched an online gift discovery platform that provides context-based search allowing users to discover a particular gift, based on parameters such as recipient, relationship, occasion and personality.
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