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Expository writing is a type of writing where the purpose is to explain or inform the audience about a topic. [13] It is considered one of the four most common rhetorical modes. [14] The purpose of expository writing is to explain and analyze information by presenting an idea, relevant evidence, and appropriate discussion.
Persuasive writing is a set of written arguments to convince, motivate, or move readers into a particular point of view or opinion on your topic. This argument is typically presented with reasoned opinions backed and explained by evidence that supports the thesis .
In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or action.
Together with those three modes of persuasion, there is also a fourth term called Kairos (Ancient Greek: καιρός), which is related to the “moment” that the speech is going to be held. [2] This can greatly affect the speaker’s emotions, severely impacting his delivery. [3]
Climax is frequently used in persuasion (particularly advertising) to create false dilemmas and to focus attention on the positive aspects of the subject at hand. The initial inferior options make the final term seem still better by comparison than it would appear in isolation: "X is good, Y is better, Z is best" is a standard format.
Rhetoric studies modes of persuasion in speech and writing and is often taught as a classical subject. [2]: 46 Psychology looks at persuasion through the lens of individual behaviour [3] and neuroscience studies the brain activity associated with this behaviour. [4]
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