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It allows users to add products from online stores into their marketing emails and segment email lists, and is integrated with Shopify, WooCommerce, BigCommerce, and Wix. The platform also includes features for automation and personalization of SMS marketing and Web push notifications. [7] [12] [16] It has more than 100,000 customers. [7] [1]
The company was founded in 2012 by Andrew Bialecki and Ed Hallen. [9] Both Bialecki and Hallen had previously worked at Applied Predictive Technologies. [8]In August 2022, e-commerce company Shopify announced it was making Klaviyo the recommended email solution partner for its Shopify Plus merchant platform, with a US$100,000,000 strategic investment into the company.
ActiveCampaign integrates with over 900 applications, [24] including Salesforce, WordPress, Shopify, PayPal, Stripe, Gmail, Facebook, and WooCommerce. [14] [13] [25] ActiveCampaign is a unicorn company, as it is a privately-held startup valued at over $1 billion. [14] [26]
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