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The United States federal government regulates advertising through the Federal Trade Commission [49] (FTC) with truth-in-advertising laws [50] and enables private litigation through a number of laws, most significantly the Lanham Act (trademark and unfair competition). Specifically, under Section 43(a), false advertising is an actionable civil ...
In addition to federal laws, each state has its own unfair competition law to prohibit false and misleading advertising. [1] In California, one such statute is the Unfair Competition Law ("UCL"), Business and Professions Code §§ 17200 et seq.
Notably, Section 43(a) of the Lanham Act focuses on false advertising and unfair competition, providing a legal recourse for individuals and businesses. [10] This section enables legal action against those engaging in misleading advertising practices that may cause confusion about the origin of goods or services.
The lawsuit claims the company engaged in deceptive practices, including hidden fees, misleading advertising, and unclear cancellation mechanisms for recurring charges.
Consumers had limited ground on which to defend themselves against faulty or defective products, or against misleading or deceptive advertising methods. The consumer movement began to gather a following, pushing for increased rights and legal protection against malicious business practices.
Iowa consumer law expert says lawsuit without precedent. Bill Brauch, a retired attorney who served as director of the Iowa attorney general's consumer protection division from 1995 to 2015, said ...
Trump alleged CBS’s editing of the interview violated the Texas Deceptive Trade Practices-Consumer Protection Act, which makes it illegal to use false, misleading or deceptive acts in commerce.
The AMA defines deceptive advertising as "advertising intended to mislead consumers by falsely making claims, by failure to make full disclosure, or by both". [ 3 ] The Federal Trade Commission Act defines an act or practice as deceptive "if there is a material misrepresentation or omission of information that is likely to mislead the consumer ...