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  2. Criticism of advertising - Wikipedia

    en.wikipedia.org/wiki/Criticism_of_advertising

    Franck blends the "Economy of Attention" with Christopher Lasch's culture of narcissism into the mental capitalism: [18] In his essay "Advertising at the Edge of the Apocalypse", Sut Jhally writes: "20th century advertising is the most powerful and sustained system of propaganda in human history and its cumulative cultural effects, unless ...

  3. Correction (newspaper) - Wikipedia

    en.wikipedia.org/wiki/Correction_(newspaper)

    Most newspaper errors are relatively minor, but even mere typos or atomic typos can adversely affect a story, such as: . Names – Names misspelled, someone was misidentified (e.g., in a photograph), their professional title was incorrect.

  4. Outline (list) - Wikipedia

    en.wikipedia.org/wiki/Outline_(list)

    An integrated outline is a helpful step in the process of organizing and writing a scholarly paper (literature review, research paper, thesis or dissertation). When completed the integrated outline contains the relevant scholarly sources (author's last name, publication year, page number if quote) for each section in the outline.

  5. Five-paragraph essay - Wikipedia

    en.wikipedia.org/wiki/Five-paragraph_essay

    The five-paragraph essay format has been criticized for its rigid structure, which some educators believe stifles creativity and critical thinking. Critics argue that it promotes a formulaic approach to writing, which can limit students' ability to express more complex ideas and develop their unique writing style.

  6. Schaffer method - Wikipedia

    en.wikipedia.org/wiki/Schaffer_method

    The Jane Schaffer method is a formula for essay writing that is taught in some U.S. middle schools and high schools.Developed by a San Diego teacher named Jane Schaffer, who started offering training and a 45-day curriculum in 1995, it is intended to help students who struggle with structuring essays by providing a framework.

  7. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    The mission of an advertisement is to attract a reader, so that he will look at the advertisement and start to read it; then to interest him, so that he will continue to read it; then to convince him, so that when he has read it he will believe it. If an advertisement contains these three qualities of success, it is a successful advertisement. [22]

  8. Outline of advertising - Wikipedia

    en.wikipedia.org/wiki/Outline_of_advertising

    The following outline is provided as an overview of and topical guide to advertising: Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers.

  9. Critique - Wikipedia

    en.wikipedia.org/wiki/Critique

    Critique is a method of disciplined, systematic study of a written or oral discourse.Although critique is frequently understood as fault finding and negative judgment, [1] it can also involve merit recognition, and in the philosophical tradition it also means a methodical practice of doubt. [1]