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A gondola placed perpendicular to the end of a row of other gondolas can be used as an endcap. [1] In Europe, gondola normally refers to double-sided shop shelving. [ 2 ] In clothing stores, merchandising is carried out using 3-specialized shelving for clothing, and makes it possible to highlight specific products to increase the average basket ...
Endcaps at a Walmart store. In retail marketing, an endcap, end cap, Free Standing Display Unit (FSDU), or gen-end (general end shelving) is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. [1] It is often available for lease to a manufacturer in a retail environment.
Hills was a discount department store chain whose ad agency was based in Canton, Massachusetts. [1] It was founded in 1957 in Youngstown, Ohio and existed until 1999 when it was acquired by Ames. Most stores were located in Ohio, Indiana, New York, Pennsylvania and West Virginia, though the company did make a push into other markets.
A shelf (pl.: shelves) [1] is a flat, horizontal plane used for items that are displayed or stored in a home, business, store, or elsewhere. It is raised off the floor and often anchored to a wall , supported on its shorter length sides by brackets , or otherwise anchored to cabinetry by brackets, dowels , screws , or nails .
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Planograms are predominantly used in retail businesses. A planogram defines the location and quantity of products to be placed on display, often with detailed specifications on the number of product facings and spacing; shelf layout, height, width, slant and depth and necessary or recommended chiller conditions (e.g. fresh meat versus white wine).
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