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BharatMatrimony is Indian online dating service company [1] and a part of Matrimony.com. [2] It was founded in 2000 by Murugavel Janakiraman, who later met his wife through his own matrimonial site. [3] [4] The company has 130 offices in India, [5] with offices in Dubai, Sri Lanka, United States and Malaysia to cater to customers beyond India. [6]
Shaadi.com began as Sagaai.com [2] in 1997. [3] Its founder, Anupam Mittal, changed its name to Shaadi.com in 1999, believing it to be a more marketable name. [2] Its initial success was primarily among non-resident Indians, [2] [4] as Internet adoption across India was poor at the time, and conservative parents were hesitant to arrange marriages through a new startup.
Matrimonial sites register users, after which they are able to upload their profiles onto a searchable database maintained by the website. Those users looking to find suitors search the database with customized searches that typically include nationality, age, gender, religion , and geographic location, as well as the availability of photographs.
A personal advertisement, sometimes called a contact ad, is a form of classified advertising in which a person seeks to find another person for friendship, romance, marriage, or sexual activity. In British English, it is commonly known as an advert in a lonely hearts column. In India, it is a dating ad or matrimonial ad.
Section 7 of the Hindu Marriage Act recognises the ceremonies and customs of marriage. Hindu marriage may be solemnised in accordance with the customary rites and ceremonies of either party. Such rites and rituals include the Saptapadi—the taking of seven steps by the bridegroom and the bride jointly around the sacred fire. The marriage ...
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With the expanding social reform and female emancipation that accompanied economic and literacy growth after independence, many commentators predicted the gradual demise of arranged marriages in India, and the inexorable rise of so-called "love marriages" (i.e. where the initial contact with potential spouses does not involve the parents or family members). [2]
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