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The distinctive addition was a strip of leather across the saddle with a diamond cut-out. Initially only worn in the summer at home, the shoe grew in popularity in America to become a significant part of men's casual shoe wardrobe; in Europe, the style has never reached the same degree of ubiquity. The term penny loafer has uncertain beginnings.
Chromium tanning is the most popular tanning method as 90% of all leather in the world is processed this way. [13] Alligator hide is also tanned using the Chromium process. [14] A reason many tanneries choose to use chromium is due to the final leather product being more durable and stretchy, ideal for leather accessories and garments.
British Knights was launched in 1983 as a casual shoe brand. In 1985, they introduced their first sneaker collection, and sales exploded. In an environment where brands kept the same style in their line for years, British Knights was one of the first brands to recognize that the sneaker business was more about fashion than performance.
Weighing only 6 ounces (5.5 ozt; 170 g; 2,600 gr), the shoe is comparable in weight to the Nike ZoomX Streakfly. This upper construction reduces the shoe's required components from 150-200 to seven. The shoe is also promoted for its reduced environmental impact through minimized waste and potential for on-demand manufacturing. [7]
A print advertisement showing a couple on a motorcycle with the tag line "You've Arrived" was created for the shoe. [6] That year, the Newport Classic (NPC) and Ex-O-Fit were launched. [8] [9] The Ex-O-Fit was similar to the Freestyle, but designed for men. [6] In 1985, the Workout was launched as a cross-training shoe.
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