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  2. Murray's system of needs - Wikipedia

    en.wikipedia.org/wiki/Murray's_system_of_needs

    In 1938, the American psychologist Henry Murray developed a system of needs as part of his theory of personality, which he named personology.Murray argued that everyone had a set of universal basic needs, with individual differences among these needs leading to the uniqueness of personality through varying dispositional tendencies for each need; in other words, a specific need is more ...

  3. McGuire's Motivations - Wikipedia

    en.wikipedia.org/wiki/McGuire's_Motivations

    McGuire’s Psychological Motivations is a classification system that organizes theories of motives into 16 categories. The system helps marketers to isolate motives likely to be involved in various consumption situations.

  4. Regulatory focus theory - Wikipedia

    en.wikipedia.org/wiki/Regulatory_focus_theory

    Regulatory focus theory, according to Higgins, views motivation in a way that allows an understanding of the foundational ways we approach a task or a goal. [8] Different factors can motivate people during goal pursuit, and we self-regulate our methods and processes during our goal pursuit.

  5. Narrative psychology - Wikipedia

    en.wikipedia.org/wiki/Narrative_psychology

    Narrative psychology is not a single or well-defined theory. It refers to a range of approaches to stories in human life and thought. [3] In narrative psychology, a person's life story becomes a form of identity as how they choose to reflect on, integrate and tell the facts and events of their life not only reflects, but also shapes, who they ...

  6. Maslow's hierarchy of needs - Wikipedia

    en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs

    Maslow proposed his hierarchy of needs in his 1943 paper "A Theory of Human Motivation" in the journal Psychological Review. [1] The theory is a classification system intended to reflect the universal needs of society as its base, then proceeding to more acquired emotions. [18]

  7. Self-worth theory of motivation - Wikipedia

    en.wikipedia.org/.../Self-worth_theory_of_motivation

    The quadripolar model of self-worth theory demonstrates an individual's behaviour under the motivation to protect the sense of self-worth, with the representation of dual motives to avoid failure and approach success. [1] [2] This two-dimensional model proposes four broad types of learners in terms of success oriented and failure avoidant. The ...

  8. Glasser's choice theory - Wikipedia

    en.wikipedia.org/wiki/Glasser's_choice_theory

    According to choice theory, mental illness can be linked to personal unhappiness. Glasser champions how we are able to learn and choose alternate behaviors that result in greater personal satisfaction. Reality therapy is a choice theory-based counseling process focused on helping clients learn to make those self-optimizing choices. [citation ...

  9. Content theory - Wikipedia

    en.wikipedia.org/wiki/Content_theory

    Content theory of human motivation includes both Abraham Maslow's hierarchy of needs and Herzberg's two-factor theory. Maslow's theory is one of the most widely discussed theories of motivation. Abraham Maslow believed that man is inherently good and argued that individuals possess a constantly growing inner drive that has great potential.

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