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Brand equity, in marketing, is the worth of a brand in and of itself – i.e., the social value of a well-known brand name.The owner of a well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the products of well-known brands as better than those of lesser-known brands.
Development ethics is a field of enquiry that reflects on both the ends and the means of economic development.It typically takes a normative stance, asking and answering questions about the nature of ethically desirable development and what ethics means for achieving development, and discusses various ethical dilemmas that the practice of development has led to.
Aaker is the creator of the Aaker Model, a marketing model that views brand equity as a combination of brand awareness, brand loyalty, and brand associations. [11] The model outlines the necessity of developing a brand identity, which is a unique set of brand associations representing what the brand stands for and offers to customers an aspiring brand image.
Diversity themes gained momentum in the mid-1980s. At a time when President Ronald Reagan discussed dismantling equality and affirmative action laws in the 1980s, equality and affirmative action professionals employed by American firms along with equality consultants, engaged in establishing the argument that a diverse workforce should be seen as a competitive advantage rather than just as a ...
Using ethical practices to build brand equity and brand positioning has been employed by different marketing experts, based on their cultural and ethical value systems. Sagar et al., [1] Through their research in this area, marketers have come up with EPI. There are several steps involved in deriving and calculating an EPI.
Page 16 of Captain America #602 (March 2010) depicted an anti-tax protest march in Idaho in which one participant held a sign reading "Tea Bag the Libs Before They Tea Bag You", with a caption containing the words of an off-screen African-American superhero, the Falcon, telling Captain America, "I don't exactly see a black man from Harlem ...
Jamie Dimon, CEO of JPMorgan Chase, expressed strong opinions about private equity firms poaching early-career professionals. He made them clear during a recent talk at Georgetown University's ...
The idea of organizational justice stems from equity theory, [10] [11] which posits that judgments of equity and inequity are derived from comparisons between one's self and others based on inputs and outcomes. Inputs refer to what a person perceives to contribute (e.g., knowledge and effort) while outcomes are what an individual perceives to ...