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Lamar Advertising Company is an outdoor advertising company which operates billboards, logo signs, and transit displays in the United States and Canada. [2] The company was founded in 1902 by Charles W. Lamar and J.M. Coe, and is headquartered in Baton Rouge, Louisiana. [3] The company has over 200 locations in the United States and Canada.
The outdoor advertising entity retained the Clear Channel name to protect that trademark. [14] In 2015, Scott Wells became CEO of Clear Channel Outdoor Americas. [15] He is responsible for all CCOA’s business in the U.S., and its Caribbean-based airport media sales operations. [16]
Political lawn signs in Sioux City, Iowa ahead of the 2018 United States elections. Lawn signs (also known as yard signs, [1] bandit signs [2] and placards, [3] among other names) are small signs that can be placed on a street-facing lawn or elsewhere on a property to express the support for an election candidate, or political position, [4] by the property owner (or sometimes to promote a ...
Outdoor advertising has also been criticised because of landscape protection or because it would cause environmental damage or "visual pollution" in the landscape. Loose advertising billboards placed on sidewalks in front of businesses cause harm and danger to the visually impaired. Many municipalities in Finland require a minimum of 1.5 metres ...
The transit business and the billboard business merged in 2001 under the name Viacom Outdoor. Logo used from 2006–2014 The billboard division was originally two separate companies: National Advertising Company (also known as 3M National or National 3M), the outdoor advertising subsidiary of 3M ; and Gannett Outdoor, owned by the Gannett Company .
Outdoor advertising, such as a mobile billboard, is effective because it is difficult to ignore. According to a UK national survey, it is also memorable. Capitol Communications Group found that 81.7% of those polled recalled images they saw on a moving multi-image sign. [citation needed] This is compared to a 19% retention rate for static signs.
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