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On Thursday, YouTube announced that it's upping the price of its streaming service's base plan by $10 — citing “the rising cost of content" and other investments.
In August 2021, YouTube began piloting a second subscription tier, "YouTube Premium Lite" in European markets such as Belgium, Denmark, Finland, Luxembourg, Norway and Sweden, at a price point of €6.99. It contained only the ad-free viewing benefit. [29] YouTube discontinued the Premium Lite plan in October 2023. [30]
In July 2023, YouTube for the first time raised the price of YouTube Premium (from $11.99 to $13.99 per month) and YouTube Music (from $9.99 to $10.99) in the U.S.
For Q4, YouTube’s ad revenue was $9.20 billion, up 15.5% year over year and in line with Wall Street expectations; that does not include subscription revenue. Overall, Alphabet beat expectations ...
Because the number of units can vary from day to day, the average number of units must be calculated or estimated for a given month to obtain the most accurate possible ARPU figure for that month. [3] Also related is the ARPPU (Average Revenue Per Paying User), which is calculated by dividing up the revenue amongst the users who paid anything ...
YouTube TV offers a cloud-based DVR service with unlimited storage that saves recordings for nine months; access to the DVR required a subscription to the service's base channel plan until September 2022, when YouTube TV expanded the feature to subscribers of its premium add-ons who do not have an accompanying subscription to the base package.
Starting Jan. 13, 2025, YouTube TV's monthly price for a base plan subscription will rise from $72.99 per month to $82.99 per month. YouTube TV told USA TODAY that users can pause or cancel their ...
While YouTube's revenue-sharing "Partner Program" made it possible to earn a substantial living as a video producer—its top five hundred partners each earning more than $100,000 annually [272] and its ten highest-earning channels grossing from $2.5 million to $12 million [273] —in 2012 CMU business editor characterized YouTube as "a free-to ...