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TikTok Shop is an e-commerce feature of the video hosting service TikTok. Officially launched in September 2023, [1] the feature enables users interested in starting a business and generating income to upload their curated products on TikTok for others to discover and purchase. [2] Daily sales averaged approximately US$7 million in October 2023 ...
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In October 2022, TikTok was reported to be planning an expansion into the e-commerce market in the US, following the launch of TikTok Shop in the United Kingdom. The company posted job listings for staff for a series of order fulfillment centers in the U.S. and is reportedly planning to start the new live shopping business before the end of the ...
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The video led to a surge in demand, resulting in more than 30,000 orders and briefly crashing the delivery platform Fix Dessert Chocolatier was using at the time. [8] A year later, the video had garnered over 100 million views, and several other influencers also created videos of themselves eating the chocolate. [9]
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In 2024, the shopping cart theory experienced further virality online after TikTok user Leslie Dobson explained why she does not return carts, defending her refusal to do so. [ 9 ] [ 12 ] A clinical and forensic psychologist, Dobson stated her concern of leaving her child unattended in order to return the cart.