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Until the 1970s, Italian fashion primarily served the wealthy, similar to haute couture in France. In the 1970s and 1980s, Italian fashion started to concentrate on ready-to-wear clothes, such as jeans, sweaters, and miniskirts. Milan had more affordable styles for shoppers, and Florence was no longer considered the fashion capital of Italy.
One notable fashion designer to emerge into the spotlight during this time was Diane von Fürstenberg, who popularized, among other things, the jersey "wrap dress". [4] [5] von Fürstenberg's wrap dress design, essentially a robe, was among the most popular fashion styles of the 1970s, would also be credited as a symbol of women's liberation.
The Italian Catherine de' Medici, as Queen of France. Her fashions were the main trendsetters of courts at the time. Fashion in Italy started to become the most fashionable in Europe since the 11th century, and powerful cities of the time, such as Venice, Milan, Florence, Naples, Vicenza and Rome began to produce robes, jewelry, textiles, shoes, fabrics, ornaments and elaborate dresses. [8]
The 1970s were a fabulous time for fashion. From crop top shirts to the famous wrap dress by Diane von Fürstenberg, some of these trends are still in today. 21 Best Fashion Trends From the 1970s ...
Giovanni Maria "Gianni" Versace (Italian: [dʒoˈvanni maˈriːa ˈdʒanni verˈsaːtʃe]; [a] 2 December 1946 – 15 July 1997) was an Italian fashion designer, socialite and businessman. He was the founder of Versace, an international luxury-fashion house that produces accessories, fragrances, make-up, home furnishings and clothes. He also ...
Krizia is a designer label and manufacturer of ladies' handbags, clothing, footwear and perfumes. [1] The ready-to-wear fashion label was established in 1954 in Milan, Italy, by Mariuccia Mandelli (1925–2015). [2] [3] Her husband Aldo Pinto was chairman of the company. [4]
Stanley Marcus of Neiman Marcus encouraged him to use the designs in blouses and then a popular line of wrinkle-free printed silk dresses. [3] Pucci presented his collection in the first fashion shows in Italy in 1950. [8] Pucci added a boutique in Rome as business thrived, helped by Capri's role as a destination for the international jet set.
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