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  2. Dmexco - Wikipedia

    en.wikipedia.org/wiki/Dmexco

    Logo DMEXCO 2019. The DMEXCO (pronounced D-M-EXCO [citation needed] / Digital Marketing Expo & Conference) is an annual trade fair for digital marketing and advertising. The largest congress trade fair for the digital industry in Europe has been held in Cologne, Germany since 2009. From 2000 to 2008, DMEXCO's predecessor was the online ...

  3. Interactive marketing - Wikipedia

    en.wikipedia.org/wiki/Interactive_marketing

    Interactive marketing, sometimes called trigger-based or event-driven marketing, [1] is a marketing strategy that uses two-way communication channels to allow consumers to connect with a company directly. Although this exchange can take place in person, in the last decade it has increasingly taken place almost exclusively online through email ...

  4. Category:Internet marketing trade shows - Wikipedia

    en.wikipedia.org/wiki/Category:Internet...

    Category:Internet marketing trade shows. Category. : Internet marketing trade shows. Tradeshows to the subject of internet marketing, including search engine marketing, email marketing, affiliate marketing, display advertising and web analytics .

  5. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...

  6. Internet - Wikipedia

    en.wikipedia.org/wiki/Internet

    The Internet (or internet) [a] is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) [b] to communicate between networks and devices. It is a network of networks that consists of private, public, academic, business, and government networks of local to global scope, linked by a broad array of ...

  7. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    Research. v. t. e. Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [1] Online advertising includes email marketing, search engine marketing (SEM ...

  8. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Revenue sharing. Mobile advertising. v. t. e. Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

  9. Content marketing - Wikipedia

    en.wikipedia.org/wiki/Content_marketing

    Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. [1] It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility ...

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