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The company sold in excess of 200 shades of nail polish, [21] each of which is given a woman's name. It also has a line of makeup and skin care products. [1] These have included both sun screens and moisturizers. [22] In 2014, Julep produced the Plié Wand, an ergonomic nail polishing brush that attaches to the top of nail polish caps. [23]
Personal care products are consumer products which are applied on various external parts of the body such as skin, hair, nails, lips, external genital and anal areas, as well as teeth and mucous membrane of the oral cavity, in order to make them clean, protect them from harmful germs and keep them in good condition.
Nail art is a creative way to paint, decorate, enhance, and embellish nails. Social media has expanded to a nail art culture by allowing users to share pictures of their nail art. Women's Wear Daily reports nail polish sales hit a record US$768 million in the United States in 2012, a 32% gain over 2011. [15]
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The negative stigma of men wearing makeup in countries such as the United States has weakened over the years, with the number of men using makeup increasing in the 21st century. [16] Cosmetics brands have increasingly targeted men in the sale of cosmetics, with some products targeted specifically at men. [17] [18]
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