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  2. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    The introduction of marketing automation has made lead scoring easier to implement. [1] The score assigned to each lead is assigned based on their level of interest, fit with the company's target market, and likelihood of becoming a paying customer. It is not static and can change based on the demographic or behavioral criteria set by the company.

  3. Lead management - Wikipedia

    en.wikipedia.org/wiki/Lead_management

    Lead acquisition is the first, and possibly the most critical potential disconnect in the lead management process. With billions being spent on advertising expenditures, [2] in many cases the value of those expenditures is reduced because relevant information from responses is not collected or distributed.

  4. Leadspace - Wikipedia

    en.wikipedia.org/wiki/Leadspace

    Leadspace is a software as a service (SaaS) Data Science Company that provides a B2B Customer Data Platform. The company's products unifies multiple data sources, 1st party and 3rd party sources from social media, contact databases and customer relationship management systems and Marketing Automation platforms.

  5. Business-to-business - Wikipedia

    en.wikipedia.org/wiki/Business-to-business

    The "electronic components district" of Guangzhou, where numerous shops sell electronic components to other companies that would use them to manufacture consumer goods. Business-to-business (B2B or, in some countries, BtoB) refers to trade and commercial activity where a business sees other businesses as its customer base. This typically occurs ...

  6. Category:Companies based in the Columbus, Ohio metropolitan ...

    en.wikipedia.org/wiki/Category:Companies_based...

    Pages in category "Companies based in the Columbus, Ohio metropolitan area" The following 125 pages are in this category, out of 125 total. This list may not reflect recent changes .

  7. B2B e-commerce - Wikipedia

    en.wikipedia.org/wiki/B2B_e-commerce

    B2B e-commerce, short for business-to-business electronic commerce, is the sale of goods or services between businesses via an online sales portal. In general, it is used to improve the efficiency and effectiveness of a company's sales efforts.

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