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A lookalike audience is a group of social network members who are determined as sharing characteristics with another group of members. [1] In digital advertising, it refers to a targeting tool for digital marketing, first initiated by Facebook, which helps to reach potential customers online who are likely to share similar interests and behaviors with existing customers. [2]
Social media reach is a media analytics metric that refers to the number of users who have come across a particular content on a particular social media platform. [1] Social media platforms have their own individual ways of tracking, analyzing and reporting the traffic on each of the individual platforms.
Marketing buzz or simply buzz—a term used in viral marketing—is the interaction of consumers and users with a product or service which amplifies or alters the original marketing message. [1] This emotion, energy, excitement, or anticipation about a product or service can be positive or negative.
In 2008, Collins English Dictionary declared "Facebook" as its new Word of the Year. [488] In December 2009, the New Oxford American Dictionary declared its word of the year to be the verb "unfriend", defined as "To remove someone as a 'friend' on a social networking site such as Facebook". [489]
Social media inadvertently isolates users into their own ideological filter bubbles, according to internet activist Eli Pariser. A filter bubble or ideological frame is a state of intellectual isolation [1] that can result from personalized searches, recommendation systems, and algorithmic curation.
Dark advertising is a type of online advertising visible only to the advert's publisher and the intended target group.. Dark advertising allows a publisher to send different adverts to different target audience groups, where it would be disadvantageous for the audience of one target group to see the adverts intended for another.
Viewpoint model, a computer science technique for making complex systems more comprehensible to human engineers; Viewpoint Corporation, a digital media company known for its subsidiary Fotomat
In marketing and quality management, the voice of the customer (VOC) summarizes customers' expectations, preferences and aversions.. A widely used form of customer's voice market research produces a detailed set of customer wants and needs, organized into a hierarchical structure, and then prioritized in terms of relative importance and satisfaction with current alternatives. [1]