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In marketing, the whole product concept is the third iteration of a model originally developed by Philip Kotler, a professor at the Kellogg School of Management at Northwestern University. In his book entitled “Marketing Management” Kotler drew attention to the fact that consumers purchase more than the core product itself. And ...
The PBS is identical in format to the work breakdown structure (WBS), but is a separate entity and is used at a different step in the planning process. The PBS precedes the WBS and focuses on cataloguing all the desired outputs (products) needed to achieve the goal of the project.
Transactional Model of Communication. Communication can be defined as the process of using, word, sound, or visual cues to supply information to one or more people. [10] A communication process is defined as information that is shared with the intent that the receiver understands the message that the business intended to send. [11]
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The project initiation documentation is a PRINCE2 [1] term representing the plan of approach in project management. It is assembled from a series of other documents, including the business case, the terms of reference, the communication plan, the risk register, the project tolerances, the project plan, and any specific project controls or inspections as part of a departmental quality plan or ...
Enterprise modelling is the process of building models of whole or part of an enterprise with process models, data models, resource models and/or new ontologies etc. It is based on knowledge about the enterprise, previous models and/or reference models as well as domain ontologies using model representation languages. [3]
It provides significant insight into customers wants, needs, buying habits and behaviours and is a key tool used in the product planning process. [6] For example, customer satisfaction information can be obtained through surveys and market research. The process consists of 4 components: definition, collection, analysis and interpretation. [7]
Typical examples are: Customer communication (a process activity). Analysis (an action). Requirements gathering (a process task). Reviewing a work product (a process task). Design model (a work product). Process patterns can be best seen in software design cycle which involves the common stages of development. For example, a generic software ...