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ACH was a step forward in intelligence analysis methodology, but it was first described in relatively informal terms. Producing the best available information from uncertain data remains the goal of researchers, tool-builders, and analysts in industry, academia and government.
Competitive intelligence is a legal business practice, as opposed to industrial espionage, which is illegal. [4]The focus is on the external business environment. [5]There is a process involved in gathering information, converting it into intelligence, and then using it in decision-making.
Porter's four corners model is a predictive tool designed by Michael Porter that helps in determining a competitor's course of action. Unlike other predictive models which predominantly rely on a firm's current strategy and capabilities to determine future strategy, Porter's model additionally calls for an understanding of what motivates the competitor.
Intelligence analysis is the application of individual and collective cognitive methods to weigh data and test hypotheses within a secret socio-cultural context. [1] The descriptions are drawn from what may only be available in the form of deliberately deceptive information; the analyst must correlate the similarities among deceptions and extract a common truth.
The table outlines certain areas in the intelligence cycle important to determining analytic confidence. The key areas of the table include the use of a structured method, overall source reliability, source corroboration and agreement, level of expertise on the subject or topic, amount of peer collaboration, task complexity, and time pressure. [2]
As research into MI comes from scholars and non-scholars of different backgrounds it has resulted in a fragmented state of research. This has led to MI being used interchangeably with other market terms such as competitive intelligence, business intelligence and strategic intelligence. [9]
Ben Gilad fully developed, in his book, Business Blindspots (1994), the following three-step "Gilad method" for uncovering blind spots [3] Step One: Conducting a Five Forces Analysis on a given industry or segment (market), augmented with identification of possible change drivers, which are defined as trends with the potential to have profound (structural) effect on the balance of power among ...
Other sources of corporate intelligence include trade shows, patent filings, mutual customers, annual reports, and trade associations. Some firms hire competitor intelligence professionals to obtain this information. The Society of Competitive Intelligence Professionals maintains a listing of individuals who provide these services. [12]