Search results
Results from the WOW.Com Content Network
A brand created by the Latvian manufacturer VEF, but widely used in the Soviet Union to refer to all transistor radios. [25] Teleprompter The word TelePrompTer, with internal capitalization, originated in the 1950s as a trade name used by the TelePrompTer Corporation, for their television prompting apparatus. [26] Thermos
The business model canvas is a strategic management template that is used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
When brand recall is dominant, it is not necessary for consumers to like the advertisement, but they must like the brand. In contrast, consumers should like the ad when brand recognition is the communications objective. [26] The distinction between brand recall and brand recognition has important implications for advertising strategy. When the ...
The following examples provide an overview for various business model types that have been in discussion since the invention of term business model: Bricks and clicks business model Business model by which a company integrates both offline and online presences. One example of the bricks-and-clicks model is when a chain of stores allows the user ...
Brand equity, in marketing, is the worth of a brand in and of itself – i.e., the social value of a well-known brand name. The owner of a well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the products of well-known brands as better than those of lesser-known brands. [1] [2] [3] [4]
Articles relating to business models, the rationale of how an organization creates, delivers, and captures value, [1] in economic, social, cultural or other contexts. The process of business model construction and modification is also called business model innovation and forms a part of business strategy. [2
A lovemark is a marketing concept that is intended to replace the idea of brands.The idea was first widely publicized in the book Lovemarks by Kevin Roberts, CEO of the advertising agency Saatchi & Saatchi.
Main page; Contents; Current events; Random article; About Wikipedia; Contact us; Pages for logged out editors learn more