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  2. Employer branding - Wikipedia

    en.wikipedia.org/wiki/Employer_branding

    Employer brand is branding and marketing the entirety of the employment experience. It describes an employer's reputation as a place to work, and their employee value proposition, as opposed to the more general corporate brand reputation and value proposition to customers.

  3. Corporate identity - Wikipedia

    en.wikipedia.org/wiki/Corporate_identity

    Corporate identity is the set of multi-sensory elements that marketers employ to communicate a visual statement about the brand to consumers. [2] These multi-sensory elements include but are not limited to company name, logo, slogan, buildings, décor, uniforms, company colors and in some cases, even the physical appearance of customer-facing employees. [3]

  4. Employee value proposition - Wikipedia

    en.wikipedia.org/wiki/Employee_value_proposition

    DiVanna (2002) defined the employee value proposition (EVP) as the talent a company needs to exist to support the corporate value proposition. [3] DiVanna (2003) later refines the definition of the EVP as a portfolio of skills and experiences which can be considered as Assets and incorporated into a company's balance sheet. [4]

  5. List of construction trades - Wikipedia

    en.wikipedia.org/wiki/List_of_construction_trades

    Roofer, a tradesperson who specializes in roof construction. Roofers replace, repair, and install the roofs of buildings. Sheet metal worker, also known as a Mechanical Worker, A person who installs Heating Ventilation and Air Conditioning systems (HVAC), duct work, and exhaust systems for kitchens, bathrooms, laundry rooms, furnaces, etc. They ...

  6. List of employee-owned companies - Wikipedia

    en.wikipedia.org/wiki/List_of_employee-owned...

    These are companies totally or significantly owned (directly or indirectly) by their employees. [1] Employee ownership takes different forms and one form may predominate in a particular country. For example, in the U.S. over 5,700 of the roughly 6,400 employee-owned companies have an Employee Stock Ownership Plan (ESOP). [2]

  7. Corporate branding - Wikipedia

    en.wikipedia.org/wiki/Corporate_branding

    In marketing, corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader.

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    Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

  9. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall) is the ability of the customer retrieving the brand correctly from memory. [11] Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to ...

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