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During the annual $29 bra event, you can score bestselling Soma bras for up to 58% off. Get wireless, strapless, full coverage, and lacy bras — all for $29 a piece. $29 at Soma
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The best-selling bra is specifically made for plus sizes and is designed with wider panels under the arms to help eliminate side spillage and smooth out underarm bumps.
Nadler learned that women wanted "less bra," not "no bra." [15] In 1974, they introduced a new line of brassieres for teens called Dici (by Wonderbra), and invented new hot fabric molding technologies to shape the cup. [17] These bras were seamless and simply designed with less support than the typical bra of the period.
Convertible: The bra straps can be detached and rearranged in different ways depending on the outer garment. Alternative strap arrangements include traditional over-the-shoulder, criss-cross, halter, strapless and one-shoulder. Cupless: See Shelf bra below. Demi-cup: Sometimes referred to as a half-or shelf bra. A partial-cup bra style that ...
Underwire bras accounted for 60% of the United Kingdom bra market in 2000 [14] and 70% in 2005. [15] In 2001, 500 million bras were sold in the United States, of which approximately 70% (350 million) were underwire bras. [3] [16] As of 2005, underwire bras were the fastest growing segment of the market. [17]
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