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Tourism in New Zealand comprised an important sector of the national economy – tourism directly contributed NZ$16.2 billion (or 5.8%) of the country's GDP in the year ended March 2019. [2] As of 2016 [update] tourism supported 188,000 full-time-equivalent jobs (nearly 7.5% of New Zealand's workforce).
The main marketing tool of Tourism New Zealand is the award-winning "100% Pure New Zealand" campaign, which had its ten-year anniversary in 2009. The brand has attracted debate at times from scientists such as Mike Joy , environmentalists, and the Green Party who see the 100% Pure brand as an environmental statement.
New Zealand is known for its extreme sports, adventure tourism [430] and strong mountaineering tradition, as seen in the success of notable New Zealander Sir Edmund Hillary. [ 431 ] [ 432 ] Other outdoor pursuits such as cycling , fishing, swimming, running, tramping , canoeing, hunting, snowsports, surfing and sailing are also popular. [ 433 ]
The International Visitor Conservation and Tourism Levy (IVL) for foreign tourists will increase from the current fee of 35 New Zealand Dollars, about $22, to NZ$100, which is about $62.
A New Zealand general entry stamp issued to a temporary entry class visa holder. A New Zealand Visitor Visa stamp granted on arrival to a visa waiver traveller. A New Zealand Resident Visa stamp granted on arrival under the Trans-Tasman Travel Arrangement on an Australian travel document. These stamps have been discontinued from 19 March 2018.
The Minister for Tourism and Hospitality is a minister in the New Zealand Government appointed by the Prime Minister to be in charge of supporting and promoting tourism and hospitality. The current Minister for Tourism and Hospitality is Matt Doocey .
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