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Reebok International Limited (/ ˈ r iː b ɒ k / REE-bok) is an American footwear and clothing brand that is a part of Authentic Brands Group.It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company which had been founded in 1895 in Bolton, Lancashire.
The Reebok business developed with Jeff looking after production, Joe took charge of the sales and marketing side, as well as design which included the classic silhouette, outsole and the Starcrest logo. In the early years Joe travelled all over the United Kingdom marketing Reebok shoes to various retailers.
Reebok licensed "The Step" through Boggs and Irwin's new company, Sports Step. The step base unit was teal with a black non-skid upper surface. It came with two sets of risers in contrasting colors: purple and gray for health clubs, purple and pink for home users.
Reebok Classic established the Retro Running line to re-introduce popular shoe styles from the past. [12] The GL 6000 was a lightweight running and training shoe created to provide maximum stability. [12] The shoe was first released in 1986 and has been re-released to honor the shoe's history and illustrate its timeless appeal. [12]
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[2] [6] Reebok capitalized on the increasing popularity of aerobics in California and introduced the world's first aerobic shoe designed specifically for women in 1982 called Freestyle. Riding the success of the Freestyle shoe as the aerobics craze swept across America, Fireman grew the company and Reebok issued an IPO in 1985. [ 2 ]
In 1986, Rockport was preparing to go public when the family decided instead to sell the company to British athletic footwear giant Reebok. [9] Bruce Katz remained as president for one year before turning over the management to a new Reebok CEO. Saul Katz stayed on as part of the management team until retiring in his 70s.
Reebok Freestyle is an athletic shoe introduced in 1982 by Reebok.The Freestyle was the first sneaker designed (by Angel Martinez [1]) and marketed for women. [2] [3] [4] It helped Reebok into the mainstream athletic wear market and fashion scene along with becoming one of the most popular athletic shoes of all time. [5]