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Luxottica acquired Oakley in November 2007 for US$2.1 billion. Oakley had tried to dispute their prices because of Luxottica's large marketshare, and Luxottica responded by dropping Oakley from their stores, causing their stock price to drop, followed by Luxottica's hostile take over of the company. [24]
Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million.
A mall shop Oakley at the SM City Pampanga in the Philippines. On June 21, 2007, Luxottica announced a plan to purchase Oakley in a cash deal worth $2.1 billion, paying a 16% premium over the extant share price. [16] The deal was completed on November 15, 2007, making Oakley part of a portfolio that includes brands such as Ray-Ban, Persol, and ...
The numbers show that folks are, in fact, incorporating sunglasses into their accessory arsenal more than ever: The sunglasses industry hit an all-time high market value of $147 billion this year ...
Previous acquisitions from Luxottica include Vogue Eyewear in 1990, [36] Persol in 1995, [37] Ray-Ban and Arnette in 1999, [38] [39] Oakley and Oliver Peoples in 2007, [40] [41] Alain Mikli in 2012, [42] and Bolon eyewear owner Xiamen Yarui Optical in 2013. [43]
1950s singer Buddy Holly helped popularise Wayfarers. Ray-Ban Wayfarer sunglasses and eyeglasses have been manufactured by Ray-Ban since 1952. Made popular in the 1950s and 1960s by music and film icons such as Buddy Holly, Roy Orbison and James Dean, Wayfarers almost became discontinued in the 1970s, before a major resurgence was created in the 1980s through massive product placements.
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