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Lorenzo Servitje Sendra (Spanish pronunciation: [loˈɾenso seɾˈβiɟʝe ˈsendɾa]), (November 20, 1918 – February 3, 2017) was a Mexican accountant and businessman, who co-founded Grupo Bimbo, the world's largest bakery company, in 1945 with four partners, Jaime Jorba, Jaime Sendra, Alfonso Velasco and José T. Mata.
Grupo Bimbo, S.A.B. de C.V. (also known simply as Bimbo) is a Mexican multinational food company with a presence in over 33 countries located in the Americas, Europe, Asia and Africa. [1] It has an annual sales volume of 15 billion dollars [ 2 ] and is listed on the Mexican Stock Exchange with the ticker BIMBO.
Bimbo Bakeries USA then entered the U.S. bread market in 1997 with the acquisition of Pacific Pride Bakeries of San Diego. The company grew again in 1998 with the purchase of Mrs Baird's Bakeries in Texas, which at the time was the largest family-owned bakery in the U.S. The combined operations were renamed Bimbo Bakeries USA (BBU).
Gansito was invented in Mexico City, Mexico in 1957 at the Marinela factory. Alfonso Velasco invented the original recipe for the snack cake, while Victor Milke, Guadalupe Pérez, and Roberto Servitje designed the molds necessary to produce the snack cake. [4]
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The word bimbo derives from the Italian bimbo, [4] a masculine-gender term that means "little or baby boy" or "young (male) child" (the feminine form of the Italian word is bimba). Use of this term began in the United States as early as 1919, and was a slang word used to describe an unintelligent [5] or brutish [6] man.
Takis are a Mexican brand of flavored rolled tortilla chips produced by Barcel, a subsidiary of Grupo Bimbo since 2019. Fashioned after the taquito, it comes in numerous flavors, [1] the best selling of which is the chili-lime "Fuego" flavor, sold in distinctive purple bags, introduced in 2006. [2]
Servitje has been CEO of Grupo Bimbo since May 2007, and president and CEO since July 2013. [4] Servitje is a board member of ITAM Business School, Grocery Manufacturers of America, and the Instituto Mexicano para la Competitividad. [4]