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ITC Benguiat Gothic is a sans-serif variant for the original serif font family. Both faces are loosely based upon typefaces of the Art Nouveau period but are not considered academic revivals. The face follows ITC's design formulary of an extremely high x-height, combined with multiple widths and weights.
[citation needed] Among the company's notable type designers was Ed Benguiat the creator of Tiffany and Benguiat fonts. ITC's revival designs frequently followed a formulary of increased x-height, multiple weights from light to ultra bold, multiple widths and unusual ligature combinations, sometimes with alternate characters such as swashes.
In 1967 Ed Benguiat licensed the design from ATF and re-drew the face for Photo-Lettering Inc. When the International Typeface Corporation (ITC) was formed in 1971 it not only issued this design as ITC Souvenir but hired Benguiat to draw additional weights. He even added swashes for each variant, thus increasing its attractiveness.
ITC Bauhaus was designed by Ed Benguiat and Victor Caruso in 1975. Inheriting the simple geometric shapes and monotone stroke weights of Herbert Bayer's universal, it includes separate upper and lowercase characters. Five weights of Roman fonts were made for this family. Unlike the earlier ITC Ronda, the letters have open instead of closed ...
The direct ancestor of Bookmans were several fonts from around 1869 named "Old Style Antique" intended as a bold complement to the original Old Style face. "Antique" was a common name given to bolder typefaces of the time, now often called slab serifs , and identifies the aim of creating a complementary bolder design on the oldstyle model for ...
The first Amazin’ Day fan fest at Citi Field did not bring with it a dramatic resolution to Alonso’s free agent saga — but did seem to confirm the New York Mets’ most popular and prolific ...
ITC Avant Garde Gothic is a geometric sans serif font family based on the logo font used in the Avant Garde magazine. Herb Lubalin devised the logo concept and its companion headline typeface, and then he and Tom Carnase, a partner in Lubalin's design firm, worked together to transform the idea into a full-fledged typeface.
Unlike Benguiat's earlier, pre-computer work, the family uses extensive OpenType programming to replicate the feel of custom lettering or manual phototypesetting, similar to classic film posters and record sleeves. Some of the fonts in this collection included Ed Brush, Ed Gothic, Ed Interlock, Ed Roman, Ed Script, PL Benguiat Frisky. [22] [23 ...