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  2. Models of communication - Wikipedia

    en.wikipedia.org/wiki/Models_of_communication

    Many models of communication include the idea that a sender encodes a message and uses a channel to transmit it to a receiver. Noise may distort the message along the way. The receiver then decodes the message and gives some form of feedback. [1] Models of communication simplify or represent the process of communication.

  3. Whole product - Wikipedia

    en.wikipedia.org/wiki/Whole_product

    In marketing, the whole product concept is the third iteration of a model originally developed by Philip Kotler, a professor at the Kellogg School of Management at Northwestern University. In his book entitled “Marketing Management” Kotler drew attention to the fact that consumers purchase more than the core product itself. And ...

  4. Lasswell's model of communication - Wikipedia

    en.wikipedia.org/wiki/Lasswell's_model_of...

    A model of communication is a simplified presentation that aims to give a basic explanation of the process by highlighting its most fundamental characteristics and components. [16] [8] [17] For example, James Watson and Anne Hill see Lasswell's model as a mere questioning device and not as a full model of communication. [10]

  5. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Transactional Model of Communication. Communication can be defined as the process of using, word, sound, or visual cues to supply information to one or more people. [10] A communication process is defined as information that is shared with the intent that the receiver understands the message that the business intended to send. [11]

  6. Communication - Wikipedia

    en.wikipedia.org/wiki/Communication

    This is an accepted version of this page This is the latest accepted revision, reviewed on 23 February 2025. Transmission of information For other uses, see Communication (disambiguation). "Communicate" redirects here. For other uses, see Communicate (disambiguation). There are many forms of communication, including human linguistic communication using sounds, sign language, and writing as ...

  7. Conway's law - Wikipedia

    en.wikipedia.org/wiki/Conway's_law

    Evidence in support of Conway's law has been published by a team of Massachusetts Institute of Technology (MIT) and Harvard Business School researchers who, using "the mirroring hypothesis" as an equivalent term for Conway's law, found "strong evidence to support the mirroring hypothesis", and that the "product developed by the loosely-coupled ...

  8. Encoding/decoding model of communication - Wikipedia

    en.wikipedia.org/.../decoding_model_of_communication

    It is a process of interpretation and translation of coded information into a comprehensible form. The audience is trying to reconstruct the idea by giving meanings to symbols and by interpreting messages as a whole. Effective communication is accomplished only when the message is received and understood in the intended way.

  9. Dialogic public relations theory - Wikipedia

    en.wikipedia.org/wiki/Dialogic_public_relations...

    After that, Botan [6] claimed that “dialogue manifests itself more as a stance, orientation, or bearing in communication rather than as a specific method, technique, or format (p. 192).” [1] Kent and Taylor argued that “dialogue is product rather than process” (p. 323) and viewed the symmetrical model as a procedural way to listen or ...