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  2. Loyalty business model - Wikipedia

    en.wikipedia.org/wiki/Loyalty_business_model

    The loyalty business model is a business model used in strategic management in which a company's resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed.

  3. 6 Ways Store Loyalty Programs Can Help You Save Big - AOL

    www.aol.com/6-ways-store-loyalty-programs...

    Store Credit. Store credit is by far one of the most popular benefits of loyalty programs. From CVS ExtraCare to My Best Buy, each gives you credit or in-store cash to use on future purchases.

  4. Customer engagement - Wikipedia

    en.wikipedia.org/wiki/Customer_engagement

    [citation needed] Therefore, it is important to prioritize customer engagement as a business strategy. The proliferation of media that provide consumers with more control over their advertising consumption (subscription-based digital radio and TV) and the simultaneous decrease of trust in advertising and increase of trust in peers [ 19 ] point ...

  5. Loyalty marketing - Wikipedia

    en.wikipedia.org/wiki/Loyalty_marketing

    Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these ...

  6. Why Customer Loyalty Is So Important to Investors - AOL

    www.aol.com/news/why-customer-loyalty-important...

    Customer-obsessed companies have vastly outperformed the S&P 500 for decades. The vice president of Maritz Loyalty shares how customer satisfaction is evolving, and what it will mean for investors.

  7. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    The three basic methods of customer profiling are the psychographic approach, the consumer typology approach, and the consumer characteristics approach. These customer profiling methods help you design your business around who your customers are and help you make better customer-centered decisions.

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