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Prodege, LLC (/ p r oʊ d eɪ ˈ ʒ eɪ /) is an American online marketing, consumer polling, and market research company based in El Segundo, California.The company develops consumer rewards and polling programs under various brands including Swagbucks, MyPoints, InboxDollars, CouponCause, Tada, Ysense, Upromise, and Pollfish.
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
This survey has no real introduction, and jumps straight into the heart of the matter: just how much do you like. If you're a CityVille player, you'll likely receive a new survey from Zynga in ...
In marketing, brand management is the control of how a brand is perceived in the market.Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it.
A paid or incentivized survey is a type of statistical survey where the participants/members are rewarded through an incentive program, generally entry into a sweepstakes program or a small cash reward, for completing one or more surveys.
Bias in surveys is undesirable, but often unavoidable. The major types of bias that may occur in the sampling process are: Non-response bias: When individuals or households selected in the survey sample cannot or will not complete the survey there is the potential for bias to result from this non-response. Nonresponse bias occurs when the ...
Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. [1] Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. [2] It is a key consideration in consumer behavior, advertising management, and brand management. The consumer's ability to ...