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Lorenzo Servitje Sendra (Spanish pronunciation: [loˈɾenso seɾˈβiɟʝe ˈsendɾa]), (November 20, 1918 – February 3, 2017) was a Mexican accountant and businessman, who co-founded Grupo Bimbo, the world's largest bakery company, in 1945 with four partners, Jaime Jorba, Jaime Sendra, Alfonso Velasco and José T. Mata.
Grupo Bimbo, S.A.B. de C.V. (also known simply as Bimbo) is a Mexican multinational food company with a presence in over 33 countries located in the Americas, Europe, Asia and Africa. [1] It has an annual sales volume of 15 billion dollars [ 2 ] and is listed on the Mexican Stock Exchange with the ticker BIMBO.
Bimbo Bakeries USA then entered the U.S. bread market in 1997 with the acquisition of Pacific Pride Bakeries of San Diego. The company grew again in 1998 with the purchase of Mrs Baird's Bakeries in Texas, which at the time was the largest family-owned bakery in the U.S. The combined operations were renamed Bimbo Bakeries USA (BBU).
The word bimbo derives from the Italian bimbo, [4] a masculine-gender term that means "little or baby boy" or "young (male) child" (the feminine form of the Italian word is bimba). Use of this term began in the United States as early as 1919, and was a slang word used to describe an unintelligent [5] or brutish [6] man.
The snack cake took precedence in the Marinela brand, and Lorenzo Servitje and Jaime Jorba, two of the original founders of Grupo Bimbo and Marinela, called Gansito the star of Marinela products. [4] Gansito became Marinela's product leader, representing 65% of all product sales.
The company operates as a subsidiary of Femsa Comercio S.A. de C.V. [27] As of 2017 the company claims more than 200 restaurants in 60 Mexican cities and towns. [ 28 ] [ 29 ] Gorditas Doña Tota started in 1952 when Carlota Murillo of Ciudad Victoria, Tamaulipas began selling gorditas on the street, from a cart on the sidewalk.
Servitje has been CEO of Grupo Bimbo since May 2007, and president and CEO since July 2013. [4] Servitje is a board member of ITAM Business School, Grocery Manufacturers of America, and the Instituto Mexicano para la Competitividad. [4]
Bimbo's Initiation is a 1931 Fleischer Studios Talkartoon animated short film starring Bimbo and featuring an early version of Betty Boop with a dog's ears and nose. [2] It was the final Betty Boop cartoon to be animated by the character's co-creator, Grim Natwick , prior to his departure for Ub Iwerks ' studio.