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2. Brand management - Wikipedia

   en.wikipedia.org/wiki/Brand_management

   Brand associations refers to a set of information nodes held in memory that form a network of associations and are linked to a key variable. For example, variables such as brand image, brand personality, brand attitude, brand preference are nodes within a network that describes the sources of brand-self congruity.

3. Rebranding - Wikipedia

   en.wikipedia.org/wiki/Rebranding

   According to the iceberg model, 80% of the impact is hidden. The level of impact of changing a brand depends on the degree to which the brand is changed. There are several elements of a brand that can be changed in a rebranding these include the name, the logo, the legal name, and the corporate identity (including visual identity and verbal ...

4. Brand awareness - Wikipedia

   en.wikipedia.org/wiki/Brand_awareness

   Brand equity is the sum of assets and liabilities relating to a brand, its name and logo, and the sum or difference is the value that is offered by the product or service or a company or the company's customers. For the assets and liabilities to have effect on brand equity, they have to be related to the name or logo of the brand.

5. Co-branding - Wikipedia

   en.wikipedia.org/wiki/Co-branding

   Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. [1]Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer.

6. Corporate branding - Wikipedia

   en.wikipedia.org/wiki/Corporate_branding

   These touchpoints include; logo, customer service, treatment and training of employees, packaging, advertising, stationery, and quality of products and services. [1] Any means by which the general public comes into contact with a specific brand constitutes a touchpoint that can affect perceptions of the corporate brand.

7. Remove Banner Ads with Ad-Free AOL Mail | AOL Products

   www.aol.com/products/utilities/ad-free-mail

   AOL Promotions. You’ll no longer see paid ads, but you’ll continue to see promotions for AOL products and brands. We want to keep you in-the-know of our latest product news and information.