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2. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Pay-per-click (PPC) has an advantage over cost-per-impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.

3. Website monetization - Wikipedia

   en.wikipedia.org/wiki/Website_monetization

   Pay per click or PPC (also called Cost per click) is a marketing strategy put in place by search engines and various advertising networks such as Google Ads, where an advertisement, usually targeted by keywords or general topic, is placed on a relevant website or within search engine results. The advertiser then pays for every click that is ...

4. Covario - Wikipedia

   en.wikipedia.org/wiki/Covario

   [7] [8] The company initially focused on Pay per click (PPC) and Search Engine Optimization (SEO) software analytics. [9] In 2008, the company changed its name to Covario, Inc. In 2012, the company created two business units: the Covario search marketing agency, and the Rio SEO platform of software tools.

5. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   Investors must consider their return on investment when engaging in PPC campaigns. Buying traffic via PPC will deliver a positive ROI when the total cost-per-click for a single conversion remains below the profit margin. That way the amount of money spent to generate revenue is below the actual revenue generated.

6. Performance-based advertising - Wikipedia

   en.wikipedia.org/wiki/Performance-based_advertising

   Google's Google Ads product and equivalent products from Millennial Media, Yahoo!, Microsoft and others support PPC advertising plans. A small but growing number of sites are starting to offer plans on a "Pay per call" basis. The user can click a button to place a VoIP call, or to request a call from the advertiser. If the user requests a call ...

7. Domain name speculation - Wikipedia

   en.wikipedia.org/wiki/Domain_name_speculation

   Cybersquatting has a clear legal definition, but this definition tends to be lost when people open a webpage with only pay per click ('PPC') advertising. It is often assumed that such a domain is "cybersquatted", especially when the person is searching for the domain in order to register it. [citation needed]