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The J12 is a line of Swiss made luxury watches introduced in 1999 by French haute couture house Chanel. [1] The J12 was launched in 1999 and is considered as a unisex watch. The watch was designed by the artistic director of the house, Jacques Hélleu, who found inspiration in the two worlds he loved most: automobiles and sailing.
A rise in gold prices in 1974 had grave consequences for the watch exporting industry. Between 1970 and 1974 the price of gold rose from 4,850 to 18,000 francs and the value of the US dollar against the Swiss currency fell by up to 40%. As a result, the price of watch exports rose by as much as 250%.
Longines began using the slogan "Elegance is an Attitude" in 1999. Their previous slogan, "The World's Most Honoured Watch" was used for most of the 20th century. [18] [19] The Longines Logo is the oldest registered trade mark still in use in its original form registered with the World Intellectual Property Organization. [20]
Breguet (French pronunciation:) is a Swiss luxury watch, clock and jewelry manufacturer founded by Abraham-Louis Breguet in Paris in 1775. [1] Headquartered in L'Abbaye, Switzerland, Breguet is one of the oldest surviving watchmaking brands and a pioneer of numerous watchmaking technologies such as the tourbillon, which was developed into a practical solution by Abraham Breguet in 1801. [2]
ETA designs and manufactures mechanical and automatic watches, watch movements and watch ébauches.Although the company produces finished watches and movements, ETA specializes in the production of ébauche movements used both in watches of sister Swatch Group subsidiary brands and in the watches of competitors, including brands owned by Compagnie Financière Richemont S.A. and others.
2011 saw the release of the Tudor Heritage Advisor alarm watch, the Fastrider Chronograph, and the Clair de Rose collection for women. In 2012, the focus was on diver watches, with the Heritage Black Bay, a reinterpretation of early Tudor Submariner models, [ 19 ] and the Pelagos diver watch.
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