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Following the success of her debut fragrance, Curious (2004), Spears' sophomore fragrance was announced to hit U.S. department store counters in September 2005. Tamara Steele, senior vice president of marketing fragrance for Elizabeth Arden commented on their plans with the new fragrance “Our aim with Fantasy is to capture Britney in a new phase of her life,” Steele stated.
In 2009, Curious won the Glammy Award for Best Beauty Buy of 2009 by Glamour readers, for Best Drugstore Fragrance. [21] As of 2009, Spears claimed to have sold 30 million bottles worldwide. [20] As of 2012, her fragrances brand had grossed over $1.5 billion worldwide. [22] According to a Daily Express newspaper report in 2013, a bottle of a ...
Regarding the success of the fragrance's initial launch in the United States, Scott Beattie, chairman and CEO of Elizabeth Arden, stated it was a testament to the appeal of the scent, packaging, their innovative marketing techniques, and the influence of a celebrity like Britney Spears on a glamorous product category. [11]
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“Three months into my confinement, I started to believe that my little heart, whatever made me Britney, was no longer inside my body anymore.” ... Britney Spears: The Price of Freedom," in ...
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