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Merle Norman Cosmetics Inc. or simply known as Merle Norman, is an American cosmetics company that manufactures skin care, personal care, and makeup products founded in 1931 by Merle Norman. [2] The company sells its products through e-commerce and its beauty store studio franchises, along with operating day spas through its Merle Norman Spa brand.
Today, rouge is a term used to primarily identify blush of any color, including: brown, pink, red, and orange. Modern blush is offered in both a pressed or loose powder, a cream consistency similar to lipstick, or a liquid form. It is not commonly used to identify lipstick, however, some may use the term to refer to the red color of the product.
Norman has been credited of being ahead of her time, laying out the foundations for franchising before they were properly defined in modern business. [13] [14] Norman would be described as a pioneer entrepreneur and an inspiration for women of the time, with the large majority of Merle Norman Cosmetics franchise studios being owned independently by women nationwide by 1934. [9]
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El Rancho Merlita (built 1950), 13-acre compound in Tucson, Arizona that was also used as a corporate retreat for Merle Norman Cosmetics executives, and later became a hotel. [ 15 ] San Sylmar (built 1971), Art Deco tower estate in Sylmar, Los Angeles that was one of the largest houses in the United States at 60,000 square feet (5,600 m 2 ).
The famous actress, Sarah Bernhardt, began wearing lipstick and rouge in public. Before the late 19th century, women only applied makeup at home. Bernhardt often applied carmine dye to her lips in public. [14]: 36 In the early 1890s, carmine was mixed with an oil and wax base. The mixture gave a natural look and it was more acceptable among women.
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- 1645 West Lane Avenue, Upper Arlington, OH · Directions · (614) 485-9193
