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The Global Competitiveness Report (GCR) [1] was a yearly report published by the World Economic Forum. Between 2004 and 2020, [ 2 ] the Global Competitiveness Report ranked countries based on the Global Competitiveness Index , [ 1 ] developed by Xavier Sala-i-Martin and Elsa V. Artadi . [ 3 ]
In strategic planning and strategic management, SWOT analysis (also known as the SWOT matrix, TOWS, WOTS, WOTS-UP, and situational analysis) [1] is a decision-making technique that identifies the strengths, weaknesses, opportunities, and threats of an organization or project.
A market opportunity product or a service, based on either one technology or several, fulfills the need(s) of a (preferably increasing) market better than the competition and better than substitution-technologies within the given environmental frame (e.g. society, politics, legislation, etc.).
The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
Total addressable market (TAM), also called total available market, is a term that is typically used to reference the revenue opportunity available for a product or service. TAM helps prioritize business opportunities by serving as a quick metric of a given opportunity's underlying potential.
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
FAME Desktop Add-in for Excel: FAME Desktop is an Excel add-in that supports the =FMD(expression, sd, ed,0, freq, orientation) and =FMS(expression, freq + date) formulas, just as the 4GL command prompt does. These formulas can be placed in Excel spreadsheets and are linked to FAME objects and analytics stored on a FAME server. Sample Excel ...
International business media encompasses a diverse range of channels that facilitate the dissemination of information and communication among businesses operating across borders. These channels play a crucial role in keeping stakeholders informed about global market trends, emerging opportunities, and potential risks.