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The Global Competitiveness Report (GCR) [1] was a yearly report published by the World Economic Forum. Between 2004 and 2020, [ 2 ] the Global Competitiveness Report ranked countries based on the Global Competitiveness Index , [ 1 ] developed by Xavier Sala-i-Martin and Elsa V. Artadi . [ 3 ]
In strategic planning and strategic management, SWOT analysis (also known as the SWOT matrix, TOWS, WOTS, WOTS-UP, and situational analysis) [1] is a decision-making technique that identifies the strengths, weaknesses, opportunities, and threats of an organization or project.
A market opportunity product or a service, based on either one technology or several, fulfills the need(s) of a (preferably increasing) market better than the competition and better than substitution-technologies within the given environmental frame (e.g. society, politics, legislation, etc.).
Total addressable market (TAM), also called total available market, is a term that is typically used to reference the revenue opportunity available for a product or service. TAM helps prioritize business opportunities by serving as a quick metric of a given opportunity's underlying potential.
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
Global macro is an investment strategy that leverages macroeconomic and geopolitical data to analyze and predict moves in financial markets. [ 3 ] [ 4 ] Large-scale or " macro " political and economic events can disproportionately impact certain sectors , such as the energy, commodity, and currency markets, over others.
Inspired by the story of two-time Super Bowl champion Osi Umenyiora, the NFL turned the spotlight on itself during the sport’s biggest night, putting Accra, Ghana on center stage in the process.
International business media encompasses a diverse range of channels that facilitate the dissemination of information and communication among businesses operating across borders. These channels play a crucial role in keeping stakeholders informed about global market trends, emerging opportunities, and potential risks.