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The effects of advertising on body image have been studied by researchers, ranging from psychologists to marketing professionals. [ 1 ] [ 2 ] [ 3 ] While many factors, such as "parenting, education, [and] intimate relationships" also affect body image, "the media and body image are closely related."
In the marketing and advertising industry, youth marketing consists of activities to communicate with young people, typically in the age range of 11 to 35. More specifically, there is teen marketing, targeting people age 11 to 17; college marketing, targeting college-age consumers, typically ages 18 to 24; and young adult marketing, targeting ages 25 to 34.
In a recent survey of teens, it was discovered that 35% of teens use at least one of five social media platforms multiple times throughout the day. [19] Many policymakers have expressed concerns regarding the potential negative impact of social media on mental health because of its relation to suicidal thoughts and ideation. [20]
On the other hand, as shown in study after study cited by the report, social media has the clear potential to hurt the health of teenagers, and in situations where a teenager is already ...
Social media companies made more than $11 billion by advertising to minors this year, a new study finds. Researchers from the Harvard T.H. Chan School of Public Health used U.S. Census data to ...
Advertising to children and teenagers is a large business with $3.2 billion dedicated to nondigital forms and $900 million allotted to digital advertising in the United States in 2018. [10] This budget has been predicted to increase in value in the coming years. [11]
In "How Social Media Affects Your Teen's Mental Health: A Parent's Guide," Kathy Katella states, "According to a research study of American teens ages 12-15, those who used social media over three hours each day faced twice the risk of having negative mental health outcomes, including depression and anxiety symptoms."
When factoring in cost and other obstacles, however, 39.2% of teens selected playing video games as their favorite activity over watching TV or movies (33.3%) or scrolling on social media (27.5%).