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A graphical representation of Porter's five forces. Porter's Five Forces Framework is a method of analysing the competitive environment of a business. It draws from industrial organization (IO) economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness (or lack thereof) of an industry in terms of its profitability.
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“BMM captures business requirements across different dimensions to rigorously capture and justify why the business wants to do something, what it is aiming to achieve, how it plans to get there, and how it assesses the result.” [5] The main elements of BMM are: Ends: What (as opposed to how) the business wants to accomplish
Business model innovation is an iterative and potentially circular process. [1] A business model describes how a business organization creates, delivers, and captures value, [2] in economic, social, cultural or other contexts.
Business analysis is a professional discipline [1] focused on identifying business needs and determining solutions to business problems. [2] Solutions may include a software-systems development component, process improvements, or organizational changes, and may involve extensive analysis, strategic planning and policy development.
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Business Process Model and Notation (BPMN) is a graphical representation for specifying business processes in a business process model. Originally developed by the Business Process Management Initiative (BPMI), BPMN has been maintained by the Object Management Group (OMG) since the two organizations merged in 2005.
The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing."