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However, as a result of various cultural pressures, most notably vanity sizing, North American clothing sizes have drifted substantially away from this standard over time, and now have very little connection to it. Instead, they now follow the more loosely defined standards known as U.S. catalog sizes. Body measurements below are given in inches.
Size inconsistency has existed since at least 1937. In Sears' 1937 catalog, a size 14 dress had a bust size of 32 inches (81 cm). In 1967, the same bust size was a size 8. In 2011, it was a size 0. [7] Some argue that vanity sizing is designed to satisfy wearers' wishes to appear thin and feel better about themselves.
The third standard EN 13402-3 seeks to address the problem of irregular or vanity sizing through offering a SI unit based labelling system, which will also pictographically describe the dimensions a garment is designed to fit, per the ISO 3635 standard.
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