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In modern merchandising, distribution responsibilities are absent, and focus is placed on planning and analysis. A separate team is tasked with distribution. Large organizations separate merchandisers by type. There are retail merchandisers and product merchandisers. Retail merchandisers manage store allocation and must maximize sales.
These organizations vary in the scope of their activities and their range of responsibilities within their particular segment of the market. [2] According to The Role of the Fashion Buyer, [clarification needed] buyers typically specialize in one type of merchandise such as women's dresses. However, in a smaller retailer a buyer may buy for a ...
Responsibilities [ edit ] A Chief Merchandising Officer has the responsibility of overseeing a company or other organization's buying and selling activities and utilizing the information gathered to develop a plan of action toward future purchase decisions.
In retail commerce, visual display merchandising means merchandise sales using product design, selection, packaging, pricing, and display that stimulates consumers to spend more. This includes disciplines and discounting , physical presentation of products and displays, and the decisions about which products should be presented to which ...
refers to the variety of product lines that a store offers. It is also known as product assortment width, merchandise breadth, and product line width.: (3) depth or number of product varieties within a product line the number of each item or particular styles carried by a store (4) consistency how products relate to each other in a retail ...
Sales manager is the typical title of someone whose role is sales management. The role typically involves talent development . Churchill mentioned that the antecedents of sales performance are based on the meta-analysis for the period 1918- 1982 (76 years of previous research work). [ 1 ]
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They are responsible for the business case, conceptualizing, planning, product development, product marketing, and delivering products to their target market. Depending on the company's size, industry, and history, product management has a variety of functions and roles.
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