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Elsie the Cow is a cartoon cow developed as a mascot for the Borden Dairy Company in 1936 to symbolize the "perfect dairy product". [1] Since the demise of Borden in the mid-1990s, the character has continued to be used in the same capacity for the company's partial successors, Eagle Family Foods (owned by J.M. Smucker) and Borden Dairy.
Borden Dairy Company is an American dairy processor and distributor headquartered in Dallas, Texas. [6] Established in 2009, [2] the company is a successor to the original Borden Company established in 1857 by Gail Borden. [7] The company is a former subsidiary of Dean Foods. [1] On January 5, 2020, Borden Dairy Company filed for bankruptcy.
Elsie the Cow: Borden: 1938–present: Rosie the waitress: Bounty paper towels: 1970–1990: played by Nancy Walker: The "A Little Better Gas Station" Crew: BP Connect Gas Stations: 2007–present: plays to the song "LA" by Message of the Blues Floyd D. Duck: Bubble Yum bubble gum: Bud Ice penguin: Bud Ice beer: 1996: known for ominously ...
Billie Lou Watt (June 20, 1924 – September 7, 2001) was an American actress. She was best known as the original English dub voice of the title characters of the 1960s anime series Astro Boy and Kimba the White Lion, the character Elsie the Cow for Borden Cheese's television commercials, and a live-action turn playing Ellie Harper Bergman on the soap opera Search for Tomorrow.
Gail Borden Jr. (November 9, 1801 – January 11, 1874) was an American inventor and manufacturing pioneer. He was born in New York state and settled in Texas in 1829 (then part of Mexico), where he worked as a land surveyor, newspaper publisher, and food company entrepreneur.
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Although Elmer the Bull did not become the marketing symbol for Borden's adhesive line until 1951, he had been a familiar household name since the 1940s. Elmer was designed in 1940 by David William Reid. Reid was part of the advertising team that developed Elsie the Cow, the well-known bovine marketing symbol for the dairy division. [14]