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Former WD-40 headquarters in San Diego. The WD-40 Company, originally the Rocket Chemical Company, is an American manufacturer of household and multi-use products, including its signature brand, WD-40, as well as 3-In-One Oil, Lava, Spot Shot, X-14, Carpet Fresh, GT85, 1001, Solvol, 2000 Flushes and No Vac. [2] It is based in San Diego, California.
WD-40's formula is a trade secret. [17] The original copy of the formula was moved to a secure bank vault in San Diego in 2018. [18] To avoid disclosing its composition, the product was not patented in 1953, and the window of opportunity for patenting it has long since closed.
As of 2015, the company stated it owned the following brands with net annual sales of more than $1 billion: [1] Always menstrual hygiene products [2] Ariel laundry detergent; Bounty paper towels, sold in the United States and Canada; Charmin bathroom tissue and moist towelettes [3] Crest toothpaste [4] Dawn dishwashing; Downy fabric softener ...
The product changed ownership many times throughout the 20th century and was bought by its current owners, the WD-40 Company, in 1995. The current marketing slogan is "The Tool Kit In A Can," with the logo of the text "3 in" inside a large numeral "1".
English: As of 2024, this office building at 9715 Businesspark Avenue in the Scripps Ranch neighborhood of San Diego, California was home to the headquarters of the WD-40 Company. Photographed by user Coolcaesar on June 28, 2024.
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John Steven Barry (August 31, 1924 – July 3, 2009) was an American business executive who popularized WD-40, a water-displacing spray and solvent that had been created in the 1950s for use in the space program and spread its use in the consumer market.
It was founded in 1958 after a verbal agreement between Rocket Chemical, the predecessor of the WD-40 Company, and Charles J. Webb II to distribute WD-40 fell apart. Webb then set up a competitor company in Philadelphia, Corrosion Reaction Consultants, Inc., and hired away Rocket president Norman Larsen to lead it. [3]