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2. Big Idea (marketing) - Wikipedia

   en.wikipedia.org/wiki/Big_Idea_(marketing)

   Big Idea in marketing and advertising is a term used to symbolize the foundation for a major undertaking in these areas - an attempt to communicate a brand, product, or concept to the general public, by creating a strong message that pushes brand boundaries and resonates with the consumers.

3. Blitz campaign - Wikipedia

   en.wikipedia.org/wiki/Blitz_campaign

   In the world of marketing, a blitz campaign is a very short, intensive, and focused marketing campaign for a product or business. A blitz campaign is a marketing strategy designed to promote a product or a business quickly through the use of mass media; it is also called a "marketing blitz," a " time-based marketing campaign," and "intensive marketing."

4. Advertising - Wikipedia

   en.wikipedia.org/wiki/Advertising

   For global advertisers, there are four, potentially competing, business objectives that must be balanced when developing worldwide advertising: building a brand while speaking with one voice, developing economies of scale in the creative process, maximizing local effectiveness of ads, and increasing the company's speed of implementation. Born ...

5. 5 Creative Approaches to Insurance Advertising: “So ... - AOL

   www.aol.com/5-creative-approaches-insurance...

   5 Creative Approaches to Insurance Advertising: “So Easy Even a Caveman Can Do It” ... With all the creativity and fun these ads might hold, insurance advertising is a severe business. With ...

6. Small-Business Ideas for a Post-Pandemic World - AOL

   www.aol.com/finance/small-business-ideas-post...

   2021 Small Business Spotlight: Check Out Our Small Business Stories, Plus the Nominated Businesses Near You More: Creative Ways Small Businesses Stayed Open During the Pandemic

7. Advertising campaign - Wikipedia

   en.wikipedia.org/wiki/Advertising_campaign

   An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.