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  2. Nike, Inc. - Wikipedia

    en.wikipedia.org/wiki/Nike,_Inc.

    Nike was criticized for its use of the Beatles song "Revolution" in a 1987 commercial against the wishes of Apple Records, the Beatles' recording company. Nike paid US$250,000 to Capitol Records Inc., which held the North American licensing rights to the recordings, for the right to use the Beatles' rendition for a year. [192]

  3. Wieden+Kennedy - Wikipedia

    en.wikipedia.org/wiki/Wieden+Kennedy

    Wieden+Kennedy (W+K; / ˈ w aɪ d ən-/ [1] earlier styled Wieden & Kennedy) is an American advertising agency best known for its work for Nike.Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world.

  4. Second Generation (advertisement) - Wikipedia

    en.wikipedia.org/wiki/Second_Generation...

    "Second Generation" [a] is a 2006 television advertisement introducing Nike's Air Jordan XXI brand of basketball shoes. [3] The ad depicts signature moves from Michael Jordan's NBA career, recreated in the present day by twelve young basketball players around the world.

  5. Apple Corps - Wikipedia

    en.wikipedia.org/wiki/Apple_Corps

    In July 1987, Apple Corps sued Nike Inc, Wieden+Kennedy (Nike's advertisement agency), EMI and Capitol Records for the use of the song "Revolution" in a 1987 Nike commercial. Apple claimed that it was not informed of the use of the song and was not paid for continued use and therefore sued the four companies for $15 million. [ 71 ]

  6. How Nike's Bo Knows campaign came to be - AOL

    www.aol.com/news/iconic-sports-commercials-bo...

    When Nike used Howie Long in early print ads showcasing the shoes, Riswold argued that there was a better option on the same Los Angeles Raiders roster, a player whose already mythic multisport ...

  7. David Kennedy (advertising) - Wikipedia

    en.wikipedia.org/wiki/David_Kennedy_(advertising)

    [2] In one of the agency's most popular campaigns for Nike, Inc. in 1988, Kennedy was the creative director of the first commercial to use Wieden's slogan "Just do it" which featured an 80-year-old man named Walt Stack who ran 17 miles every morning. [2] The campaign slogan was called "America's second anthem" by The New York Times. [5]

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