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Furthermore, broadcast radio advertising often offers the advantage of being localized and inexpensive in comparison with other mediums such as television. [37] Thus, radio advertising can be an effective, low-cost medium through which a business can reach their target consumer. Studies show that radio ads create emotional reactions in listeners.
CPP is the cost of an advertising campaign, relative to the rating points delivered. In a manner similar to CPM, cost per point measures the cost per rating point for an advertising campaign by dividing the cost of the advertising by the rating points delivered. [4] The American Marketing Association defines cost-per-rating-point (CPR or CPRP) as:
CKTB signed on the air in 1930; 94 years ago (). [3] It was founded by Edward T. Sandell, originally at 1120 kilocycles, as a phantom station of CKOC in Hamilton. [4] As with most early AM radio stations (see Canadian allocations changes under NARBA), the station changed frequencies a number of times in its early years, moving to 1200 in 1933, 1230 in 1941, 1550 in 1946, 620 in 1950 and its ...
CILV-FM (88.5 MHz, Live 88.5) is a commercial FM radio station licensed to Ottawa, Ontario. Owned by Stingray Group, it broadcasts an alternative rock format. Its radio studios and offices are on Antares Drive in Nepean. CILV-FM has an effective radiated power (ERP) of 37,000 watts (90,000 watts maximum).
CJBX-FM is a radio station in London, Ontario. Owned by Bell Media , it broadcasts a country format . Its studios are located at 1 Communications Road, along with CIQM-FM and CFPL-DT while its transmitter is located on Cromarty Dr near Hwy 401 and Westchester Bourne east of London.
CJLX-FM is a Canadian radio station, which broadcasts at 91.3 FM in Belleville, Ontario.It is the campus radio station of the city's Loyalist College.CJLX was the first frequency in Canada to be granted a campus instructional license, as it is a means of training for students in the school's radio broadcasting and broadcast journalism programs.
CFJR-FM is a Canadian radio station broadcasting at 104.9 FM in Brockville, Ontario. The station owned by Bell Media , airs an adult contemporary format branded as Move 104.9 . History
CIQB-FM (101.1 MHz) is a commercial radio station in Barrie, Ontario. The station uses the on-air brand name Big 101 and is owned by Corus Entertainment , which also owns sister station CHAY-FM . CIQB broadcasts a classic hits format , switching to Christmas music for much of November and December.