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The most commonly used material is a heavy weight vinyl known as PVC (polyvinyl chloride). The weights of the different banner substrates range from as light as 9 ounces per square yard (310 g/m 2) to as heavy as 22 oz/sq yd (750 g/m 2), and may be double- or single-sided.
Outdoor advertising or out-of-home ... This is the largest standard out of home advertising format, usually measuring at 14ftx48ft in overall size.
These banners are standard IAB sizes: Banner 1. 468X60 file name: wiki_by_robin_468_60.jpg Banner 2. 234X60 file name: wiki_by_robin_234_60.jpg Please use them freely!
If you are producing a banner and want it to be able to fit in a standard banner slot, it should match one of the sizes given at standard banner sizes. Please group by and give the size to make it easy for people to find the banner which will fit their space.
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The banner will be laid out away from the poles against the wind direction. Seen from the cockpit, the pilot will see the banner lying behind the poles; having said that, the large square posters are often laid beside the poles. Their construction will cause less risk of friction over the surface than the open and much longer standard banner.
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